Director of Sales & Patron Services
The Globe Theatre
Regina, Saskatchewan
Globe Theatre is Saskatchewan’s largest performing arts organization and Canada’s only permanent theatre-in-the-round. Located in the newly renovated MacCorquodale Place in downtown Regina.
Alongside our mainstage performances, The Globe Theatre offers a variety of additional programming that includes our community black box series, play readings, new work development, digital programming, and a dedicated theatre education program through the Globe Theatre School.
Our evolving history of work on stage and in the community shows our vision and commitment to an optimistic future full of stories of transformation, resilience, and hope.
Mission
To entertain, educate, and engage in the art of professional theatre through producing high quality performances, providing theatre education, and serving as a valuable part of the Regina community.
Values & Beliefs
· Quality Theatre: We value the production of theatre that is of exceptional quality, originality, and creativity.
· Exceptional Service: We are committed to providing exceptional service and entertainment to our patrons and our community.
· Inclusion: We believe in an inclusive organizational culture in which all staff and volunteers are appreciated, respected, and recognized, and know that our people are essential to our success.
· Diversity: We are an organization that values the diversity of the people of Saskatchewan.
· We Are Treaty People: We are a theatre committed to advancing the process of reconciliation with Canada’s Indigenous peoples.
This is a senior leadership role responsible for growing Globe Theatre’s earned revenue and attendance, while stewarding meaningful, welcoming, and mission-driven patron experiences. Working at the intersection of commerce and culture, this role is designed for someone who deeply values the live arts—especially theatre, in a community and understands that audience development, artistic risk, and financial sustainability are interdependent.
This position leads all sales activity across the organization, with a mandate to increase overall attendance and revenue through thoughtful strategy, deep knowledge of patrons, and rigorous analysis of sales and attendance data. Central to this work is the understanding that not all productions serve the same function: some introduce new audiences, some deepen relationships, some advance artistic or community priorities, and some generate significant revenue. Together, these form a long arc of audience growth and sustainability.
The Director oversees the Box Office and Front of House functions, with direct reports including the Box Office Supervisor and Front of House Supervisor. They work closely with the Executive Director and Artistic Director to understand the intent, themes, and context of each season’s programming, and to translate that work clearly and compellingly to the public.
This role also requires sensitivity to the unique character of Regina and Saskatchewan — including its demographics, histories, communities, and relationship to live performance — and the ability to connect Globe Theatre’s work to local audiences while situating it within the broader Canadian theatre landscape.
This position is ideal for a leader who brings strong business acumen alongside a commitment to audience experience: someone who builds systems and teams, while also creating pathways for patrons to understand why the work on Globe’s stages matters.